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Archives: August 1, 2011

August 1, 2011
TPM is parlaying reader engagement into a business model by focusing on direct ad sales. Megan Garber
With its new iPad app, The Atlantic is putting all its content under one roof. Justin Ellis
A new frontier in real-time analytics: performance data for individual journos. Megan Garber
Applying “milkshake marketing” to video — and journalism. Megan Garber