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MLA

Doctor, Ken. "The newsonomics of NYT’s Sunday gain and paid content 2.0." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 27 Oct. 2011. Web. 18 Oct. 2019.

APA

Doctor, K. (2011, Oct. 27). The newsonomics of NYT’s Sunday gain and paid content 2.0. Nieman Journalism Lab. Retrieved October 18, 2019, from https://www.niemanlab.org/2011/10/the-newsonomics-of-nyts-sunday-gain-and-paid-content-2-0/

Chicago

Doctor, Ken. "The newsonomics of NYT’s Sunday gain and paid content 2.0." Nieman Journalism Lab. Last modified October 27, 2011. Accessed October 18, 2019. https://www.niemanlab.org/2011/10/the-newsonomics-of-nyts-sunday-gain-and-paid-content-2-0/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/2011/10/the-newsonomics-of-nyts-sunday-gain-and-paid-content-2-0/
    | title = The newsonomics of NYT’s Sunday gain and paid content 2.0
    | last = Doctor
    | first = Ken
    | work = [[Nieman Journalism Lab]]
    | date = 27 October 2011
    | accessdate = 18 October 2019
    | ref = {{harvid|Doctor|2011}}
}}