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MLA

Doctor, Ken. "The newsonomics of NYT’s Sunday gain and paid content 2.0." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 27 Oct. 2011. Web. 3 Jun. 2020.

APA

Doctor, K. (2011, Oct. 27). The newsonomics of NYT’s Sunday gain and paid content 2.0. Nieman Journalism Lab. Retrieved June 3, 2020, from https://www.niemanlab.org/2011/10/the-newsonomics-of-nyts-sunday-gain-and-paid-content-2-0/

Chicago

Doctor, Ken. "The newsonomics of NYT’s Sunday gain and paid content 2.0." Nieman Journalism Lab. Last modified October 27, 2011. Accessed June 3, 2020. https://www.niemanlab.org/2011/10/the-newsonomics-of-nyts-sunday-gain-and-paid-content-2-0/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/2011/10/the-newsonomics-of-nyts-sunday-gain-and-paid-content-2-0/
    | title = The newsonomics of NYT’s Sunday gain and paid content 2.0
    | last = Doctor
    | first = Ken
    | work = [[Nieman Journalism Lab]]
    | date = 27 October 2011
    | accessdate = 3 June 2020
    | ref = {{harvid|Doctor|2011}}
}}