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MLA

Garber, Megan. "The New York Times runs a cross-platform interactive ad campaign in HTML5." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 15 Nov. 2011. Web. 15 Nov. 2019.

APA

Garber, M. (2011, Nov. 15). The New York Times runs a cross-platform interactive ad campaign in HTML5. Nieman Journalism Lab. Retrieved November 15, 2019, from https://www.niemanlab.org/2011/11/the-new-york-times-runs-one-size-fits-all-ad-across-its-platforms/

Chicago

Garber, Megan. "The New York Times runs a cross-platform interactive ad campaign in HTML5." Nieman Journalism Lab. Last modified November 15, 2011. Accessed November 15, 2019. https://www.niemanlab.org/2011/11/the-new-york-times-runs-one-size-fits-all-ad-across-its-platforms/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/2011/11/the-new-york-times-runs-one-size-fits-all-ad-across-its-platforms/
    | title = The New York Times runs a cross-platform interactive ad campaign in HTML5
    | last = Garber
    | first = Megan
    | work = [[Nieman Journalism Lab]]
    | date = 15 November 2011
    | accessdate = 15 November 2019
    | ref = {{harvid|Garber|2011}}
}}