From a business perspective, the deal — much criticized by net-neutrality advocates — is all about two companies understanding their recent past and preparing for the near future.
After a reboot and the rise of programmatic ad buying, the Local Media Consortium is hoping that news outlets can have more market leverage negotiating as a group than as individuals.
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O'Donovan, Caroline. "Local newspapers and TV stations are building their own private ad exchange with Google." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 24 Feb. 2014. Web. 6 Dec. 2024.
APA
O'Donovan, C. (2014, Feb. 24). Local newspapers and TV stations are building their own private ad exchange with Google. Nieman Journalism Lab. Retrieved December 6, 2024, from https://www.niemanlab.org/2014/02/local-media-outlets-band-together-in-a-private-ad-network-with-google/
Chicago
O'Donovan, Caroline. "Local newspapers and TV stations are building their own private ad exchange with Google." Nieman Journalism Lab. Last modified February 24, 2014. Accessed December 6, 2024. https://www.niemanlab.org/2014/02/local-media-outlets-band-together-in-a-private-ad-network-with-google/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/02/local-media-outlets-band-together-in-a-private-ad-network-with-google/
| title = Local newspapers and TV stations are building their own private ad exchange with Google
| last = O'Donovan
| first = Caroline
| work = [[Nieman Journalism Lab]]
| date = 24 February 2014
| accessdate = 6 December 2024
| ref = {{harvid|O'Donovan|2014}}
}}