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Habit formation: How The Wall Street Journal turned user-level data into a strategy to keep subscribers coming back
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Archives: August 3, 2015

“We think a lot about whether a video works with the sound off. Do we have to subtitle it to keep the audience retention high? Do we need to use big fonts?”
“Relevance is the Times’ big problem, not awareness. Plenty of people know about The New York Times. But most of them think we’re not for them.”