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Paywalls can be a big lift for smaller publishers. Here’s how the Shawnee Mission Post is thriving two years in
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Archives: August 17, 2015

HuffPo is the latest American or British outlet to see Australia as a market for growth. Can it find a niche of its own?
About 1,300 readers are paying 27 cents a story. “It’s going to take time for people to recognize that they can enter into this agreement with us to read now and pay later and willingly refund.”
Social distribution and the open web generate huge numbers — but readers who use news organizations’ native smartphone apps are far more loyal and engaged. In today’s economics of news, those readers are paying more of the bills.