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The Marshall Project, an early model for single-subject nonprofit news sites, turns five today (and got a shoutout on Jeopardy last night)
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Archives: July 27, 2016

“Now we are in the process, with our new data platforms, of analyzing clusters of users and identifying which cluster has a higher likelihood to convert to a paying subscriber.”
Shifting the focus to digital was hardly just a business decision, though: “Really, this was pretty much the only source that could help us go through.”