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Journalists fight digital decay
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Archives: October 12, 2016

“This is just a first step…This is at least a thought experiment saying that, if you really believe that [audio] sharing is broken, you can change it.”
Berkeleyside, while a successful local news site, still doesn’t feel like it’s nailed the formula for sustainability. It’s latest effort: convincing its readers to invest — literally — in its future.
A shift in name (and in geotargeting on digital) is the latest step in the Times’ efforts to build a stronger paying audience outside the United States.