“At the end of the day, this is also a way for us to demonstrate to the outside world and our funders that we’re not just going to walk around and ask people for money all of the time.”
“We’re not trying be entirely contrarian, but regularly running those pieces that give a different perspective than people are used to hearing is really important and a big part of what we’re trying to do overall.”
“This is just a first step…This is at least a thought experiment saying that, if you really believe that [audio] sharing is broken, you can change it.”
Berkeleyside, while a successful local news site, still doesn’t feel like it’s nailed the formula for sustainability. It’s latest effort: convincing its readers to invest — literally — in its future.
A shift in name (and in geotargeting on digital) is the latest step in the Times’ efforts to build a stronger paying audience outside the United States.
Wang, Shan. "Bloomberg’s new global chief of digital innovation on the company’s careful hunt for new audiences." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 11 Oct. 2016. Web. 17 Apr. 2024.
APA
Wang, S. (2016, Oct. 11). Bloomberg’s new global chief of digital innovation on the company’s careful hunt for new audiences. Nieman Journalism Lab. Retrieved April 17, 2024, from https://www.niemanlab.org/2016/10/bloombergs-new-chief-of-digital-global-innovation-on-the-companys-careful-hunt-for-new-audiences/
Chicago
Wang, Shan. "Bloomberg’s new global chief of digital innovation on the company’s careful hunt for new audiences." Nieman Journalism Lab. Last modified October 11, 2016. Accessed April 17, 2024. https://www.niemanlab.org/2016/10/bloombergs-new-chief-of-digital-global-innovation-on-the-companys-careful-hunt-for-new-audiences/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/10/bloombergs-new-chief-of-digital-global-innovation-on-the-companys-careful-hunt-for-new-audiences/
| title = Bloomberg’s new global chief of digital innovation on the company’s careful hunt for new audiences
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 11 October 2016
| accessdate = 17 April 2024
| ref = {{harvid|Wang|2016}}
}}
