Nieman Foundation at Harvard
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PressPad, an attempt to bring some class diversity to posh British journalism, is shutting down
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Archives: June 2016

“Our favorite thing is to be able to see people start conversations among themselves without us participating at all. That’s the kind of space we want to build.”
“The news can be pretty divisive, especially in an election year like the one we’re having now. So how do you create spaces where people can find some common ground?”
The impact will apparently be “noticeable” and “significant” but “small” and not “humongous.”
“From a purely intellectual, journalistic standpoint, what I think is most fascinating about this is that everybody is more or less covering the same thing, but from their own unique media perspective.”
Details are still scarce, but job listings reveal that it intends to take on everything from video series, feature films, podcasts, photo essays, and “storytelling in other formats and technologies like virtual reality and livestreaming.”
“Even for brands associated with hard news…their top or second videos in terms of Facebook engagement numbers turned out to be animal videos.”
“What you don’t want is the brands to disappear in some kind of homogenized platform. It’s not just that we don’t want it — I think readers don’t want it. They feel the degree of loyalty.”