With increasingly product-driven thinking, the Times’ Well is breaking out of the news cycle — through VR, evergreen newsletters, and how-to guides — in an attempt to connect more deeply with readers.
A new Reuters Institute report reaffirms familiar trendlines in digital publishing: “People are using mobile more and more, but we are not yet getting the revenue out of it that we would like to get.”
The $4-a-month app, which launched in January, was an attempt to reach readers outside the U.K. and find a new revenue stream outside The Times’ usual strict paywall.
Quah, Nicholas. "Hot Pod: Will the next wave of audio advertising make podcasts sound like (yuck) commercial radio?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 27 Sep. 2016. Web. 3 Oct. 2024.
APA
Quah, N. (2016, Sep. 27). Hot Pod: Will the next wave of audio advertising make podcasts sound like (yuck) commercial radio?. Nieman Journalism Lab. Retrieved October 3, 2024, from https://www.niemanlab.org/2016/09/hot-pod-will-the-next-wave-of-audio-advertising-make-podcasts-sounds-like-yuck-commercial-radio/
Chicago
Quah, Nicholas. "Hot Pod: Will the next wave of audio advertising make podcasts sound like (yuck) commercial radio?." Nieman Journalism Lab. Last modified September 27, 2016. Accessed October 3, 2024. https://www.niemanlab.org/2016/09/hot-pod-will-the-next-wave-of-audio-advertising-make-podcasts-sounds-like-yuck-commercial-radio/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/09/hot-pod-will-the-next-wave-of-audio-advertising-make-podcasts-sounds-like-yuck-commercial-radio/
| title = Hot Pod: Will the next wave of audio advertising make podcasts sound like (yuck) commercial radio?
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 27 September 2016
| accessdate = 3 October 2024
| ref = {{harvid|Quah|2016}}
}}
