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As local news outlets shift to subscription, they wonder: What should Facebook’s role be?
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Archives: January 6, 2017

“We’re making sure that we’re appropriately marketing directly to consumers and really selling subscriptions at full price.”
An average post in the private subscribers group of just over 2,000 members attracts about twice the number of comments as a post on the Globe’s main Facebook page, which is approaching half a million likes.