Nieman Foundation at Harvard
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Buzzy social audio apps like Clubhouse tap into the age-old appeal of the human voice
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Archives: June 20, 2018

Indiana University researchers “have found that steep competition for users’ limited attention means that some ideas go viral despite their low quality — even when people prefer to share high-quality content.”
“Content is our number-one priority,” Reed said. But he’s unwilling to publicly commit to any new level of funding or staffing to meet that goal.
“We’re never going to beat Google and Facebook in advertising. Let’s focus on what we can beat them at, and that’s being local and selling business owners something that they need terribly.”