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Small experiments beat big ones, and other takeaways from BizLab’s public radio innovation summit
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Archives: September 18, 2018

“If you didn’t read The Guardian or know anything about it, you should be able to listen to that podcast and get an idea of the stories we thought were important. We certainly tried to reflect The Guardian’s values.”
Plus: The real-world impact of true-crime shows, Serial prepares its return, and an NBC podcast built around an Instagram account.
The past few years marked a period of unchecked experimentation on a large scale. Now, the tests have been run, the results have come in, and the time has come to shift resources based on what was found.