Nieman Foundation at Harvard
HOME
          
LATEST STORY
Habit formation: How The Wall Street Journal turned user-level data into a strategy to keep subscribers coming back
ABOUT                    SUBSCRIBE

Archives: March 5, 2019

All it’ll have to do is convince users to use a new app starting with no brand recognition, build exclusive programming that’s always pulling people in (and keeping them renewing), and do it all with VCs looking over their shoulders.
Plus: Gimlet adjusts to its new Spotify home, Apple causes a (short-lived, small-scale) freakout, and is podcasting tailor-made to cause burnout?