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The Copa, Euro, and Wimbledon finals collide on July 14. Here’s how The Athletic is preparing for its “biggest day ever.”
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Archives: March 5, 2019

All it’ll have to do is convince users to use a new app starting with no brand recognition, build exclusive programming that’s always pulling people in (and keeping them renewing), and do it all with VCs looking over their shoulders.
Plus: Gimlet adjusts to its new Spotify home, Apple causes a (short-lived, small-scale) freakout, and is podcasting tailor-made to cause burnout?