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A year in, The Guardian’s European edition contributes 15% of the publisher’s pageviews
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Archives: June 27, 2019

“We’re living in an age of journalism where people want to help each other and are prioritizing collaboration over competition. We want to seize on that in a way that ensures no matter who is in the newsroom there’s still a mechanism for them to use this.”
“This represents five full-time correspondents working in different parts of the world, as well as at least five freelancers each month.”
The Journal went on a quest to identify the user actions — an app download, an article share, repeat reading of a particular reporter’s stories — that can turn a new subscriber into a loyal one. Then it turned that knowledge into churn-reducing action.