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With Hurricane Milton looming, NPR stations got a lower-bandwidth way to reach residents
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Archives: October 2019

Critics say they spike fear levels in their communities unnecessarily. But they do well on Facebook.
“We believe that impeachment stories will likely feel increasingly personal, passionate, and irritating to people as the proceedings unfold. For some, this will draw them in, while others will likely turn off from the news.”
“A small reservoir of goodwill exists toward local news organizations because they are local, but this could quickly dry up if Americans perceive more political bias in coverage.”
Plus: Luminary shuffles execs after a slow start, Spotify thinks it’s “onto something special” in converting podcast fans, and (NPR One + NPR) = 1?
“We have to continually work with our audience to make sure they love us later as much as they love us now.”
The money is welcome, and the potential audience is too. But does this push publishers away from being destinations and toward being suppliers?
With Lookout Local, our longtime news industry columnist Ken Doctor is going to apply what he’s learned to try to fill the growing void in local reporting.