07 | October | 2019 | Nieman Journalism Lab

Archives: October 7, 2019

Here’s a roundup of the latest and greatest research on local news’ impact and future

Matt SkibinskiOctober 7, 2019

One subscriber or 48,000 pageviews: Why every journalist should know the “unit economics” of their content

“With the advertising people looking at the ad metrics, the subscription people looking at subscription metrics, and journalists looking at outdated metrics…nobody was looking at these metrics together to get a clear view of the business as a whole.”

Christine SchmidtOctober 7, 2019

12 local newsrooms, seven states, one big problem: How an INN collaboration is nationalizing the rural healthcare crisis

“If the Iowa Falls newspaper writes about its hospital for two years, it’s an Iowa Falls problem that Iowa Falls has to solve…And by the time you’re talking about a major region of the nation like that, it becomes a national problem to be solved.”