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Newsonomics: CEO Mark Thompson on offering more and more New York Times (and charging more for it)
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Archives: November 4, 2019

“We know the day to day challenges of life are serious news too, and we are here to help.”
It’s a big step for Salt Lake City — but also a major opening for other newspapers who might find nonprofit status a more appealing alternative than selling or closing down.
“It was a good sandbox to see if there’s a market for these sponsored content pieces, to see how we’d treat them in a design and workflow way, to see if there’s an appetite for people who would pay for it. Now, several years later, we realize we answered all those affirmatively.”