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What I learned in my second year on Substack
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Archives: June 2019

Seven scenarios — from faked scandalous audio to voter intimidation to imagined journalistic corruption — show the sorts of misinformation disruptions that could be coming.
You can now VLOOKUP the SUMPRODUCT of the Times’ training efforts. It’s SORT of a TREND; even AVERAGE journalists can CONVERT data skills TO_DOLLARS.
Estimates say that today’s AI can automate only about 15 percent of a reporter’s job and 9 percent of an editor’s job. But that doesn’t mean AI won’t change a lot of the work that remains.
“The average (median) number of news subscriptions per person among those that pay is one in almost every country.”
Comparing 2010 and 2018 side by side makes it clear what a changed media universe we now live in.
Plus: Editorial expectations for branded-content podcasts, the Obamas want to be in your AirPods, and the darkest poutine.
“A lot of this is taking advantage of what Google has to offer as a partner. They’re tracking all of these interesting trends all the time: what people are looking for and what they’re missing.”
It’s based on math reasoning that would be embarrassing from a bright middle schooler.
“I have to be honest: We are still not making a profit.”
Some of your email audience is engaged, and some of it isn’t. So why do we treat them all the same?