By giving advertisers better targeting and better data, the streaming giant is using a weapon unavailable to the open podcast space, which still mostly sees ads as opaque MP3 files.
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Quah, Nicholas. "With its new ad-targeting tech, Spotify is sharpening its platform power in podcasting." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 9 Jan. 2020. Web. 21 Nov. 2023.
APA
Quah, N. (2020, Jan. 9). With its new ad-targeting tech, Spotify is sharpening its platform power in podcasting. Nieman Journalism Lab. Retrieved November 21, 2023, from https://www.niemanlab.org/2020/01/with-its-new-ad-targeting-tech-spotify-is-sharpening-its-platform-power-in-podcasting/
Chicago
Quah, Nicholas. "With its new ad-targeting tech, Spotify is sharpening its platform power in podcasting." Nieman Journalism Lab. Last modified January 9, 2020. Accessed November 21, 2023. https://www.niemanlab.org/2020/01/with-its-new-ad-targeting-tech-spotify-is-sharpening-its-platform-power-in-podcasting/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2020/01/with-its-new-ad-targeting-tech-spotify-is-sharpening-its-platform-power-in-podcasting/
| title = With its new ad-targeting tech, Spotify is sharpening its platform power in podcasting
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 9 January 2020
| accessdate = 21 November 2023
| ref = {{harvid|Quah|2020}}
}}
