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The Los Angeles Times gets a fully staffed “burner account”
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Archives: June 7, 2021

“As time goes on, even when you’re financially successful in media, the tendency is to do more and more stuff. If I look at media companies who are poorly run, everyone is really busy, stressed out, and they’re not making money.”
It’s not just the reach that a platform offers; it’s the whole package of affordances.