“Of the 16 publishers who participated, four will receive checks of $1,000 or more. The average was $562.50 per site, although some with little digital traffic got substantially lower payouts.”
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Murray, Stefanie. "The Ad Lab experiment created an advertising network for independent media. Here’s what we learned." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 31 Jan. 2022. Web. 23 Jul. 2024.
APA
Murray, S. (2022, Jan. 31). The Ad Lab experiment created an advertising network for independent media. Here’s what we learned. Nieman Journalism Lab. Retrieved July 23, 2024, from https://www.niemanlab.org/2022/01/the-ad-lab-experiment-created-an-advertising-network-for-independent-media-heres-what-we-learned/
Chicago
Murray, Stefanie. "The Ad Lab experiment created an advertising network for independent media. Here’s what we learned." Nieman Journalism Lab. Last modified January 31, 2022. Accessed July 23, 2024. https://www.niemanlab.org/2022/01/the-ad-lab-experiment-created-an-advertising-network-for-independent-media-heres-what-we-learned/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2022/01/the-ad-lab-experiment-created-an-advertising-network-for-independent-media-heres-what-we-learned/
| title = The Ad Lab experiment created an advertising network for independent media. Here’s what we learned
| last = Murray
| first = Stefanie
| work = [[Nieman Journalism Lab]]
| date = 31 January 2022
| accessdate = 23 July 2024
| ref = {{harvid|Murray|2022}}
}}
