It now says “X” on the website (you know, the one that’s still at, um, twitter.com). But to the news media and much of the outside world, the name of the old bird platform is still Twitter.
In the first 18 months, The Oglethorpe Echo added digital products, won awards, tripled advertising, and doubled subscriptions. An unmitigated success, right? It’s a bit more complicated than that.
Results from a recent YouGov survey using the MIST suggest that younger Americans do a worse job than older Americans distinguishing real news from fake news.
In the spirit of Tronc, Elon Musk has decided to throw away more than a decade of brand equity by changing the name of Twitter to…the letter X. Imagine if more media executives followed his lead.
The Moab Times-Independent, owned for generations by the Taylor family, will be donated to the Tribune. The newspaper will transition to free in print for Moab residents and free online for all.
Scire, Sarah. "The Salt Lake Tribune will experiment with a “free-for-all model” after acquiring a Utah weekly." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 20 Jul. 2023. Web. 20 Mar. 2025.
APA
Scire, S. (2023, Jul. 20). The Salt Lake Tribune will experiment with a “free-for-all model” after acquiring a Utah weekly. Nieman Journalism Lab. Retrieved March 20, 2025, from https://www.niemanlab.org/2023/07/the-salt-lake-tribune-will-experiment-with-a-free-for-all-model-after-acquiring-a-utah-weekly/
Chicago
Scire, Sarah. "The Salt Lake Tribune will experiment with a “free-for-all model” after acquiring a Utah weekly." Nieman Journalism Lab. Last modified July 20, 2023. Accessed March 20, 2025. https://www.niemanlab.org/2023/07/the-salt-lake-tribune-will-experiment-with-a-free-for-all-model-after-acquiring-a-utah-weekly/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2023/07/the-salt-lake-tribune-will-experiment-with-a-free-for-all-model-after-acquiring-a-utah-weekly/
| title = The Salt Lake Tribune will experiment with a “free-for-all model” after acquiring a Utah weekly
| last = Scire
| first = Sarah
| work = [[Nieman Journalism Lab]]
| date = 20 July 2023
| accessdate = 20 March 2025
| ref = {{harvid|Scire|2023}}
}}
