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Postcards and laundromat visits: The Texas Tribune audience team experiments with IRL distribution
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Archives: March 5, 2024

“If we really want to serve communities that are increasingly tuning us out, increasingly unsubscribing, increasingly looking the other way — my God, we’ve got to go to the communities directly.”
“I don’t believe a news organization must be doing something right because people on all sides are angry. But it’s also not a sign that a news organization must be doing something wrong.”