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Postcards and laundromat visits: The Texas Tribune audience team experiments with IRL distribution
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Archives: March 18, 2024

“I don’t think there’s a circumstance where if you can just twist the dials the right way it’s going to unlock lots and lots of earned revenue from a big subscriber base.”
Five years after launch, Sahan Journal has a $3 million annual budget and 23 full-time staffers.