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Postcards and laundromat visits: The Texas Tribune audience team experiments with IRL distribution
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Articles by Alexandra Borchardt

Alexandra Borchardt is director of leadership programs at the Reuters Institute for the Study of Journalism at the University of Oxford.
“Digital transformation is more a cultural challenge than it is a tech challenge.”
“Climate change needs to advance from topic to frame, gaining relevance in every beat to become more subtle and less one-off alarmist.”
“A generation of young journalists was raised in front of computer screens, copying and pasting stories for quick successes in clicks and reach.”
“Unless candidates are fully dedicated to the cause of serving democracy, taking the financial and other risks in pursuing a journalism career is not that attractive any longer.”