Nieman Foundation at Harvard
Worldwide, news publishers face a “platform reset”
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Articles by Amanda Bright

Amanda Bright, PhD, MJE, is a senior academic professional at the Grady College of Journalism and Mass Communication, University of Georgia, specializing in news product innovation, design, and pedagogy. She is assistant editor and instructor for The Oglethorpe Echo, the managing editor of Grady Newsource, and co-director for the Solutions Journalism Hub for the South at UGA. She is also the director of the Journalism Innovation Lab for the Cox Institute for Innovation, Management & Leadership. Formerly, Bright was a professional journalist, freelance editor, web developer and social media director.
In the first 18 months, The Oglethorpe Echo added digital products, won awards, tripled advertising, and doubled subscriptions. An unmitigated success, right? It’s a bit more complicated than that.