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SmartNews has shown it can drive traffic. Can it drive subscriptions too?
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Articles by Charo Henríquez

Charo Henríquez is senior editor of digital storytelling and training at The New York Times.
“We need to build and sustain trust in our audiences. And yes, ‘audiences’ not ‘audience,’ because digital news consumers are not monolithic, and neither should be the ways we look at them.”
“Newsrooms can and should have people, or at least one person, dedicated to thinking about their journalism, their audience, the tools they have available, and how to best connect all three.”