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From newsroom to newsletter: How local journalists are DIYing important coverage via email
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Articles by Christine Schmidt

Christine Schmidt is a staff writer at the Lab after having been its 2017 Google News Lab Fellow. Previous newsrooms include The Dallas Morning News, NBC4 in Los Angeles, the Hartford Courant, and a short stint at Snapchat. She hails from Chicago’s Southside Irish and can only give recommendations for thin crust pizza.
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“Newsrooms generally reported increased levels of engagement and higher-quality conversations with audiences. Nearly all of the grant reports we reviewed reported increased engagement.” That (still) doesn’t yet translate into money.
“When we see a need, we are able to get volunteers. We organize and make it happen, so people feel like they are closer to us.”
“Asking people to support the Bee via digital subscription can be a path for us. However, that path is long. This effort can help serve as a bridge.”
“She said…‘What you’re describing in the episode is what I’ve lived and what my family has experienced.’ She started sharing her experience. That completely changes the mood, the direction of the conversation.”
“It was really important to us to have the same kind of high-level conversation with somebody who gives $5 or $500,000.”
“I know we’re on the right track, but we need a conductor to keep us on the rails.”
The network’s pitch to local funders: “By the time the school reforms reached their zenith, there was not a single local education reporter dedicated to covering them.”