Nieman Foundation at Harvard
Negative words in news headlines generate more clicks — but sad words are more effective than angry or scary ones
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Articles by Danielle C. Belton

Danielle C. Belton is editor in chief of The Root.
“The notion that one can be completely without bias in their reporting is a nice idea until you realize what’s ‘objective’ is actually determined by what doesn’t rock a white, male, upper-class sensibility and worldview.”