“If we want to solve this problem of informing audiences, we need to do the hard work of finding them and engaging them at their level. And that means going niche.”
USA Today Sports Center is a time capsule from a period in which a newspaper could convince people to pay five bucks an hour to log onto their service during the big game.
“I’m afraid that as the people with the money keep scraping away at the edges, we’re going to see a lot less experimentation from mid-sized media outlets.”
“Let’s replace the shadows that Twitter and Facebook and Google have been on the media with some business-model fundamentals. As 2018 has shown, they’ve offered us a lot more heartache than it feels like they’re actually worth.”
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Smith, Ernie. "The year we step back from the platform." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 12 Dec. 2018. Web. 23 Jul. 2024.
APA
Smith, E. (2018, Dec. 12). The year we step back from the platform. Nieman Journalism Lab. Retrieved July 23, 2024, from https://www.niemanlab.org/2018/12/the-year-we-step-back-from-the-platform/
Chicago
Smith, Ernie. "The year we step back from the platform." Nieman Journalism Lab. Last modified December 12, 2018. Accessed July 23, 2024. https://www.niemanlab.org/2018/12/the-year-we-step-back-from-the-platform/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/12/the-year-we-step-back-from-the-platform/
| title = The year we step back from the platform
| last = Smith
| first = Ernie
| work = [[Nieman Journalism Lab]]
| date = 12 December 2018
| accessdate = 23 July 2024
| ref = {{harvid|Smith|2018}}
}}
