Nieman Foundation at Harvard
Negative words in news headlines generate more clicks — but sad words are more effective than angry or scary ones
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Articles by Edward Roussel

Edward Roussel is chief innovation officer at Dow Jones and The Wall Street Journal.
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“The platforms will target audio, local news, and frictionless subscriptions as areas ripe for innovation.”
“Early experiments may yield mixed results — it’s early days! But the media industry must not repeat the mistakes of the past, and allow itself to be a laggard with powerful new technologies.”
“The bigger a company becomes, the more its culture becomes risk averse. There is often a heavy price to pay in terms of creativity and experimentation. But caution is also a risk.”