Nieman Foundation at Harvard
Negative words in news headlines generate more clicks — but sad words are more effective than angry or scary ones
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Articles by Imaeyen Ibanga

Imaeyen Ibanga is senior context producer with AJ+.
“If the news industry is truly doing the work, there’s no way it will be bored, because change is an exercise in altering boundaries. That work is exhausting, not drab.”
“There are no voiceless people. There are only people whose voices the industry has chosen not to amplify.”
“Whether journalists recognize it or not, we’re all on a march to making video content that’s worthy of Netflix. 2018 will show longform video journalism can be appointment viewing and bingeable.”