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Articles by Julia B. Chan

Julia B. Chan is director of audience for Mother Jones.
“Likes are one of the very few ways audiences send us signals across platforms and I don’t think we can count on those hearts in 2025.”
“Our devices, digital platforms, and technological advances have amplified and evolved our ‘always on’ culture to one that is ‘extremely online’ — and it’s taking a toll.”
“We’ve come to realize that one-time visitors — effectively the one-night stands of the media world — provide little more than the cheap thrills of banner-ad dollars. And chasing comScore uniques isn’t very fulfilling. But a meaningful connection with our audience? That’s #relationshipgoals.”