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    Articles by Jeff Israely

    Jeff Israely is a former Time magazine correspondent, first in Rome and later in Paris. He has launched a global news startup, Worldcrunch, and occasionally writes about the startup process for the Lab.
    @jeffisraely
    April 5, 2021
    Jeff Israely: Getting paid means some work for brands — and it’s O.K. to talk about that
    It is only the latest, though perhaps most complicated, chapter of the marriage of convenience between advertising and news.
    January 31, 2019
    2009: The internet is killing (print) journalism. 2019: The internet is killing (internet) journalism.
    Is there really no sustainable form for digital news other than B2B vertical media?
    February 28, 2018
    How photojournalism can survive the digital revolution (and your short attention span)
    “How many photographs have crossed your screen today? Dozens? Hundreds? How many have you looked at? How many did you really see?”
    April 24, 2017
    Jeff Israely: What comes next in the Uberization of the news business?
    “Ours is a system that neither Adam Smith nor Karl Marx — not even Travis Kalanick — can figure out for us.”
    April 24, 2017
    O que se segue à “uberização” da indústria das notícias?
    Temos um sistema que nem Adam Smith, nem Karl Marx – nem sequer Travis Kalanick – podem compreender por nós.
    September 26, 2016
    Jeff Israely: Five years in, our news startup is seeing the pace of change slow
    “The future is already here, and we have to hustle every day to survive. And succeed.”
    March 23, 2016
    Jeff Israely: What are the news products today’s young adults will want to consume in 10 or 20 years?
    “One thing we tend to forget in this pile-on pursuit of eternal youth is that our target demographic of the moment is bound to grow older.”
    March 26, 2015
    Jeff Israely: Good content marketing benefits from a smart publisher’s touch
    Our startup correspondent, building Worldcrunch in Paris, on the thinking behind its operation’s pivot: “The smart brands know they’ll lose your attention if they use this new publishing power simply to push their merchandise.”
    June 17, 2014
    Jeff Israely: Entertain or inform? Save readers’ time or spend it?
    Our startup correspondent, building Worldcrunch in Paris, says it comes down to content strategy: “One fundamental question for the news industry is: What content — both old and new — should it fight to own, and what should it just let go?”
    December 3, 2013
    Jeff Israely: Redesigns are an ongoing process, not a single launch moment
    Our startup correspondent, building Worldcrunch in Paris, says overly ambitious designs can cause a problem: “You start to produce the content to serve the container.”
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