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Articles by Joshua Macht

Josh Macht is group publisher of the Harvard Business Review Group, leading the commercial activies of Harvard Business Review magazine, its web sites hbr.org and harvardbusiness.org, and Harvard Business Press books. Macht joined Harvard Business School Publishing from Time magazine where he worked as the Editor and General Manager of Time.com. Macht began his web career in the early 1990s as a founding editor of Inc.com, which was among the first national magazines to create a substantial online presence for small business owners and entrepreneurs.
The Boston Globe is trying out a two-site strategy to get the best of the free and paid web. But the group publisher of the Harvard Business Review Group argues from experience that it’s important to keep a brand unified and consistent.