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How Finland’s Helsingin Sanomat has built digital success through “diamonds” in the rough
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Articles by Johanna Vehkoo and Pekka Pekkala

Johanna Vehkoo is a freelance writer and author of the book Stop the Press! Tales from the Era of New Journalism (published in Finnish in 2011). She is a co-founder of Hacks/Hackers Helsinki. As the former head of development in Helsingin Sanomat, Pekka Pekkala helped the largest newspaper in the Nordics to embrace the digital future. Currently he is working as a researcher, writer and a consultant in Helsinki and Los Angeles.
An analysis of 69 journalism startups in 10 countries finds no Holy Grail, but a lot of revenue ideas in action.