Nieman Foundation at Harvard
Negative words in news headlines generate more clicks — but sad words are more effective than angry or scary ones
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Articles by José Zamora

José Zamora is vice president of strategic communications for Univision News.
“Little has truly been done to genuinely expose and dismantle the biases within our newsrooms and better inform how we produce journalism.”
“No newsroom will launch a new initiative without having a clear plan for its financial sustainability.”