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For print newspapers, one Florida retirement community is a better market than Atlanta, St. Louis, or Portland
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Articles by Kathleen McElroy

Kathleen McElroy is associate director of the University of Texas School of Journalism.
“Just as people choose music for different settings — chill workout, hardcore workout, cooking dinner, putting the children to bed — users could tailor the news content they want to hear or read based on mood or situation rather than, say, politics or locale.”