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Why do some people avoid news? Because they don’t trust us — or because they don’t think we add value to their lives?
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Articles by Kelsey Proud

Kelsey Proud is digital innovation editor of St. Louis Public Radio.
“Wouldn’t it be great if news organizations felt like something known, loved and trusted? If our neighbors retreated into work created by our organizations like they do into private texting groups or Netflix binges or that cozy corner booth at a favorite restaurant?”
“In 2017, parts of our industry long asleep woke up to some of the insidious consequences of saying “yes” to the status quo too often. In 2018, by saying “no” to the right things, we can make room to say “yes” to awakened opportunities.”
“In 2016, it’s our responsibility to earn it. Demand change of each other and champion organizational and individual growth through transparency, collaboration, community, and connection.”