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Habit formation: How The Wall Street Journal turned user-level data into a strategy to keep subscribers coming back
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Articles by Lindsay Green-Barber

Lindsay Green-Barber is the media impact analyst and ACLS public fellow at The Center for Investigative Reporting, an award-winning nonprofit news organization based in the San Francisco Bay Area. She received her doctorate in political science from the CUNY Graduate Center. Prior to her work at CIR, her research focused on organizations’ use of new information and communication technologies for social mobilization.
@WhimsicaLinds
Just defining impact can be challenge, much less measuring it. The Center for Investigative Reporting shares how it’s thinking about a key question for news nonprofits.