Jacob, Mark. "Sobering reality for news outlets: Your readers are somewhere else 99% of the time." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 6 Jun. 2019. Web. 26 May. 2023.
APA
Jacob, M. (2019, Jun. 6). Sobering reality for news outlets: Your readers are somewhere else 99% of the time. Nieman Journalism Lab. Retrieved May 26, 2023, from https://www.niemanlab.org/2019/06/sobering-reality-for-news-outlets-your-readers-are-somewhere-else-99-of-the-time/
Chicago
Jacob, Mark. "Sobering reality for news outlets: Your readers are somewhere else 99% of the time." Nieman Journalism Lab. Last modified June 6, 2019. Accessed May 26, 2023. https://www.niemanlab.org/2019/06/sobering-reality-for-news-outlets-your-readers-are-somewhere-else-99-of-the-time/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/06/sobering-reality-for-news-outlets-your-readers-are-somewhere-else-99-of-the-time/
| title = Sobering reality for news outlets: Your readers are somewhere else 99% of the time
| last = Jacob
| first = Mark
| work = [[Nieman Journalism Lab]]
| date = 6 June 2019
| accessdate = 26 May 2023
| ref = {{harvid|Jacob|2019}}
}}
