Mollie Leavitt | Nieman Journalism Lab

Articles by Mollie Leavitt

Mollie Leavitt is a strategy research fellow at Atlantic Media.

January 17, 2019

How New York magazine thinks about having one paywall across multiple verticals

“We wanted to take these three different segments and treat them differently and be flexible enough to really target the people who are most likely to convert, rather than have a blanket rule across every site, every user, and treat them all equally.”

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MLA

Leavitt, Mollie. "How New York magazine thinks about having one paywall across multiple verticals." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 17 Jan. 2019. Web. 25 Jul. 2024.

APA

Leavitt, M. (2019, Jan. 17). How New York magazine thinks about having one paywall across multiple verticals. Nieman Journalism Lab. Retrieved July 25, 2024, from https://www.niemanlab.org/2019/01/how-new-york-magazine-thinks-about-having-one-paywall-across-multiple-verticals/

Chicago

Leavitt, Mollie. "How New York magazine thinks about having one paywall across multiple verticals." Nieman Journalism Lab. Last modified January 17, 2019. Accessed July 25, 2024. https://www.niemanlab.org/2019/01/how-new-york-magazine-thinks-about-having-one-paywall-across-multiple-verticals/.

Wikipedia

{{cite web
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    | title = How New York magazine thinks about having one paywall across multiple verticals
    | last = Leavitt
    | first = Mollie
    | work = [[Nieman Journalism Lab]]
    | date = 17 January 2019
    | accessdate = 25 July 2024
    | ref = {{harvid|Leavitt|2019}}
}}

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