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Articles by Nic Newman

Nic Newman is a senior research associate at the Reuters Institute for the Study of Journalism.
Publishers will need to step up the personality and stickiness of their digital news products if they are to compete with platforms and aggregators.
“The big change is commercial, which is that we had advertisers who started to come to us last year and say, ‘We are only going to buy two kinds of ad next year, print and podcast. What have you got?'”