By giving advertisers better targeting and better data, the streaming giant is using a weapon unavailable to the open podcast space, which still mostly sees ads as opaque MP3 files.
Apple and Spotify battle back and forth, conflicts over freelancer status, metrics stabilize, shows respond to platform incentives, and maybe new rules for music licensing.
Quah, Nicholas. "Is Big Entertainment funding great work in podcasting or gentrifying the ecosystem?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 12 Nov. 2019. Web. 26 Apr. 2024.
APA
Quah, N. (2019, Nov. 12). Is Big Entertainment funding great work in podcasting or gentrifying the ecosystem?. Nieman Journalism Lab. Retrieved April 26, 2024, from https://www.niemanlab.org/2019/11/is-big-entertainment-funding-great-work-in-podcasting-or-gentrifying-the-ecosystem/
Chicago
Quah, Nicholas. "Is Big Entertainment funding great work in podcasting or gentrifying the ecosystem?." Nieman Journalism Lab. Last modified November 12, 2019. Accessed April 26, 2024. https://www.niemanlab.org/2019/11/is-big-entertainment-funding-great-work-in-podcasting-or-gentrifying-the-ecosystem/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/11/is-big-entertainment-funding-great-work-in-podcasting-or-gentrifying-the-ecosystem/
| title = Is Big Entertainment funding great work in podcasting or gentrifying the ecosystem?
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 12 November 2019
| accessdate = 26 April 2024
| ref = {{harvid|Quah|2019}}
}}
