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The Kansas City Defender is a nonprofit news site for young Black audiences across the Midwest
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Articles by Pia Frey

Pia Frey is cofounder of Opinary.
“The clearer the editorial profile of a particular niche, the higher the potential to build a loyal and paying audience around it.”
“In the words of your kind of people, the planet will have a very, very bad user experience.”
“Every relationship starts with a conversation. One of the challenges we’ll be facing this coming year is how to communicate with users in an effective way in order to shift them through the stages of the loyalty funnel.”