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How Finland’s Helsingin Sanomat has built digital success through “diamonds” in the rough
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Articles by Rachel del Valle

“During the pandemic, we made all of our content free to smaller, community radio stations that don’t have a news budget.”
Some clubs have seen an increase in signups since the pandemic began in March.
Parents “are very much looking for sources that are reliable and sources that will answer questions in the same way that they would answer them.”
Service stories used to exist apart from, and as a respite to, the news. In pandemic times, that no longer makes sense.
“We were like, ‘It’s OK, you can have some silence.'”