Edmonds, Rick. "A plea for better audience metrics." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 18 Dec. 2013. Web. 5 Jun. 2020.
APA
Edmonds, R. (2013, Dec. 18). A plea for better audience metrics. Nieman Journalism Lab. Retrieved June 5, 2020, from https://www.niemanlab.org/2013/12/a-plea-for-better-audience-metrics/
Chicago
Edmonds, Rick. "A plea for better audience metrics." Nieman Journalism Lab. Last modified December 18, 2013. Accessed June 5, 2020. https://www.niemanlab.org/2013/12/a-plea-for-better-audience-metrics/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/12/a-plea-for-better-audience-metrics/
| title = A plea for better audience metrics
| last = Edmonds
| first = Rick
| work = [[Nieman Journalism Lab]]
| date = 18 December 2013
| accessdate = 5 June 2020
| ref = {{harvid|Edmonds|2013}}
}}
