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Habit formation: How The Wall Street Journal turned user-level data into a strategy to keep subscribers coming back
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Articles by Rodney Gibbs

Rodney Gibbs is chief product officer at The Texas Tribune.
“Already mobile-tethered and expecting content on demand, young people are a prime audience for this evolution of audio-based news.”
“They’re hungry for something mission-driven, something that even on its worst day serves a valuable public service. Journalism would be wise to welcome these outsiders into the fold.”